In 2010 the online shopping experience is changing. More and more shoppers are not only looking for a good deal but they are demanding extra benefits such as discounts, free postage and better terms. The rise of the Free Stuff Revolution is certainly a sign of these times, everyone wants and needs to squeeze every bit of value from their dollar and retailers have rightly responded quickly to this and are often bending over backwards to get you to buy with them, afterall the internet is such a massive marketplace and companies will fight to get your business and keep it. Introducing coupons and vouchers which can only be good news for us.